Elon Musk created the greatest contemporary art work in history. Without even knowing it, probably
Right now there is a Tesla orbiting around the Earth. It’s been there since just over few days. Onboard there is a mannequin dressed as an astronaut as the driver: he has an arm on the door and the other one on the steering wheel and he’s listening to “Space Oddity” by David Bowie, in loop. Elon Musk sent it there aboard the Falcon Heavy, the most powerful aerospace carrier ever built. There are no terms of comparison to define this thing because, simply, there is no precedent. There is not even a precedent in marketing or in art because, ladies and gentlemen, that flying object orbiting above our heads is pure art. Duchamp would have bowed before such a genius, so powerful and stellar as to be useless to us humans.